NNG navigation solution for Indian cars
Date: 15 May 2014
India
is becoming a fast-growing market for affordable cars. Within the next six
years globally, the share of total production accounted for by low-cost
vehicles is set to climb to around 20pc. In India alone, one can see this
growing trend with cars such as the Tata Nano and Hyundai Eon being very well
received.
Péter
Bolesza, Vice President of Emerging Markets at NNG said, “NNG’s vision is that
navigation will be a standard, even in entry-level cars. We currently deliver
localised software solutions for 168 countries across the globe that run on a
single navigation engine. The response received from the Indian market has been
tremendous and NNG looks forward to consistently developing innovative and
cost-effective navigation solutions to ensure smooth, congestion-free
commuting."
NNG
thus focussed on navigation solutions for the automotive industry not only for
high-end cars where buyers are able to pay several thousand dollars for a
head-unit with onboard navigation, but NNG has also included affordable cars. The company has introduced a strategy of
low-cost and ultra-low-cost software solutions that would enable carmakers to
integrate them into any car model in all segments.
Since
this change in strategy, NNG has seen development increase at an incredible
speed, has delivered navigation solutions for over 30 car brands globally, and
has positioned itself to revolutionise the industry in India.
The
2013 results have shown that NNG owns a 26pc market share in the OEM line-fit,
and 65pc in the aftermarket, in its key regions. Through this new solution, the
company aims to increase market share to 40pc and 80pc respectively by the end
of 2015.
The
company is capable of supporting all common operating systems, on any kind of
hardware, with or without graphics accelerator, in any resolution. Through
this, the company is also able to make the software fast, accurate, and
visually stunning with 3D visualisation on hardware in all categories. ANS’
services tie is here to make the right local product with the necessary
customer understanding and customer support.
Source: NNG